CommScope helping build a digitally empowered India together with its partners

Kalyan Deep Ray
National Channel Manager, Enterprise Sales, India & SAARC, CommScope

CommScope believes in transparent partnerships and modular approach. In practice, partnerships can be based on specific technologies and can scale to offer the full set of capabilities that CommScope has to offer. This empowers its partners to grow both vertically within technologies as well as horizontally across offerings and supports each partner’s growth pace.

CommScope believes that a strong collaboration with its partners is the best way to bring essential solutions to the forefront of an evolving Indian market and drive towards a digitally empowered India.
“Our PartnerPRO Network forms the foundation of this association by featuring an exclusive global network of experts designed to help partners discover new revenue opportunities,” recounts Kalyan Deep Ray, National Channel Manager, Enterprise Sales, India & SAARC, CommScope. “The network consists of CommScope-authorized local distributors, solution providers, consultants and alliance partners that are trained to provide local insights, which puts our high-performance solutions to work. Extensive guidance and access to resources for partners are also included as part of the PartnerPRO program, to elevate their marketing and technical expertise, and build trusted and mutually profitable relationships.”

ENABLING & EMPOWERING PARTNERS
CommScope believes in transparent partnerships and modular approach. In practice, partnerships can be based on specific technologies and can scale to offer the full set of capabilities that CommScope has to offer. This empowers its partners to grow both vertically within technologies as well as horizontally across offerings and supports each partner’s growth pace.
Round the clock technical support is critical in a channel program. And this is the reason why CommScope’s partners are backed by CommScope’s industry-leading TAC (Technical Assistance Center) available via email, phone, web, or live chat 24/7.

“We have a 360-degree approach towards incentives and rewards for our partners, that covers our eco-system participants including distributors, and installers. Under the CommScope PartnerPRO Network, each partner finds a place determined by market segment, volume as well as solution expertise. We also have a multi-tier recognition system, spearheaded by the Elite Partnership program,” explains Kalyan Deep.

It is of utmost importance to CommScope that its partners continuously grow and expand their technical knowledge as that is a major part of the R&D investment globally towards the next generation of network technologies. CommScope’s partners continue to invest heavily in the technical competency of their teams that ultimately drives the quality-of-service delivery to its mutual customers. As a base metric, the success is measured as mutual growth both in current verticals as well as new and upcoming technology tracks.
“At the highest level, our partners service mutual customers across all technologies offered by CommScope, which is an outcome of the continuous success of CommScope’s PartnerPro Program,” sums up Kalyan Deep.