Consumers show Complex Behaviour while sharing Personal Data: Infosys Study

By VARINDIA - 2013-06-26

Consumers show Complex Behaviour while sharing Personal Data: Infosys Study

To check how the digitally-savvy consumers trade their personal data in the retail, banking and healthcare sectors, a global independent survey has been conducted by Infosys. The study reveals that consumers show complex behaviour while sharing their personal data. The study polled 5,000 consumers in five countries. 

According to the study, Americans, Europeans and Australians feel comfortable sharing data with doctors (90 per cent), banks (76 per cent) and retailers (70 per cent). The study shows consumers understand the benefits of sharing data but remain cautious of data mining (especially in Europe): 39 per cent globally describe data-mining as invasive while also saying it is helpful (35 per cent), convenient (32 per cent) and time-saving (33 per cent). 
 
Stephen Pratt, Managing Partner, Worldwide Consulting and Systems Integration and Executive Council Member, Infosys, said, This study is a wake-up call to companies about the enormous untapped opportunity to gain greater access to data by clearly communicating what s in it for me’ to the customer. Our research shows that people will certainly share though they are very savvy about how they give up their personal information. Companies need to crack the code in mining data effectively to gain consumer’s trust and clearly articulate the benefit to their customers.

82 per cent of the respondents expect their bank to mine personal data to protect against fraud. In the retail sector, 78 per cent are more likely to buy from retailers with targeted ads, while only 16 per cent will share social profile.

Only 56 per cent will share personal medical history with doctors, while more than 76 per cent are interested in mobile apps for tracking their health.

 


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