Aditya Khemka
Managing Director, CP PLUS
“At CP PLUS, we view partner profitability as integral to our own growth. Our approach combines a comprehensive surveillance portfolio, competitive market opportunities, and structured incentive programmes that reward performance and encourage long-term business development. Initiatives such as the MD Club and partner incentive trips recognize achievement while creating avenues for deeper engagement. By continuously investing in product innovation and expanding market reach, we help our partners tap into emerging opportunities and build sustainable businesses.
STRENGTHENING PARTNER TRUST AND DEAL PROTECTION
We believe trust is earned through consistency, transparency and accountability. CP PLUS prioritises open communication, responsive engagement and close coordination with channel partners to address market challenges and business concerns. We seek to foster a fair and collaborative environment where partner contributions are respected, and long-term relationships take precedence over short-term gains. Clearer coordination on business opportunities and timely resolution of channel concerns remain important to strengthening confidence across our ecosystem.
Besides, our strength lies in combining the reach of a national brand with opportunities for local entrepreneurship. Through our Galaxy Store initiative, we enable partners to establish a stronger, more visible presence in their markets. Training, product familiarization, and technical enablement help them stay abreast of evolving surveillance technologies, while our diverse portfolio allows them to serve customers across residential, commercial, industrial, and institutional segments.
CHANNEL STRATEGY FOR 2027
Our channel strategy for 2027 will be guided by Scale, Innovate, and Collaborate. We will focus on expanding our footprint in emerging markets, strengthening our Galaxy Store network, and enabling partners to capture opportunities beyond traditional surveillance. Alongside geographical expansion, we intend to deepen partner capabilities through knowledge-sharing and technical enablement, while strengthening collaboration across distributors, system integrators and alliance partners. Our goal is to build a future-ready channel ecosystem that combines wider market access with stronger solution-selling capabilities and sustainable growth.”
