Crayon helps ISVs and legacy SIs modernize their offerings into cloud-native, scalable services

VENKATARAMAN D.
VICE PRESIDENT -SALES & STRATEGY, CRAYON SOFTWARE EXPERTS INDIA

The Indian channel ecosystem is evolving rapidly, and while that creates opportunity, it also presents challenges. One of the biggest hurdles faced is the accelerated pace of digital transformation across industries. While customers are embracing the cloud, AI, and hybrid IT models, many partners are still in transition and grappling with aligning their traditional business models with the new-age subscription- and consumption-driven ecosystem. Additionally, the complexity of managing multi-vendor relationships and navigating compliance and regulatory frameworks further slows down growth for many in the channel.

CLOUD-BASED VS SUBSCRIPTION-BASED MODEL

Crayon has been at the forefront of the cloud and subscription economy. “Our entire engagement model with partners is already aligned with this shift—be it through our Cloud-iQ platform, our software and cloud cost optimization services, or our advisory-led go-to-market strategies. We don’t just enable the adoption of cloud-based models; we empower our partners with the insights, tools, and billing flexibility to succeed in a subscription-driven world. Our readiness is reflected in the way we are helping ISVs and traditional SIs transform their offerings into scalable cloud-native services,” explains Venkataraman D., Vice President -Sales & Strategy, Crayon Software Experts India.

Besides, automation is central to Crayon’s operations. “Our proprietary Cloud-iQ platform is a great example, it automates cloud subscription management, cost optimization, and analytics, making it easier for partners to deliver value to their customers. We also leverage CRM and partner lifecycle automation tools for demand generation, pipeline tracking, and renewals. These platforms have proven effective not just in improving operational efficiency, but also in providing actionable insights to scale smarter. The key is that these platforms are integrated, intelligence-driven, and partner-friendly,” explains Venkataraman.

UPSKILLING & ENABLEMENT

In today’s market, the competitive edge lies in consultative selling, cloud architecture expertise, and financial acumen. Crayon teams need to speak the language of business outcomes, not just technology. Therefore, training in areas such as cloud economics, FinOps, AI/ML fundamentals, cybersecurity frameworks, and vendor-specific certifications is critical. Moreover, soft skills like stakeholder management and customer success delivery are becoming increasingly important.

“At Crayon, we actively invest in continuous learning programs to ensure our teams and our partners remain future-ready,” concludes Venkataraman.