Customer demands spur Office Automation growth in India - Balaji Rajagopalan

 Balaji Rajagopalan,
Executive Director, Technology, Channels & International Distributor Operations,
Xerox India

Xerox has a strong presence in the print services and equipment market with a strong service support network across the country. Both the services and technology business are the verticals in which Xerox sees most of the growth in and they will continue to be its focus areas in India. “We as a company are relentlessly focussed on delivering differentiated and innovative technologies and solutions that are future-ready as well as industry-leading. To cater to the growing demand, Xerox has equipped its products with features which enable automation of workflows. Xerox’s automated solutions provide an integrated, modular, and scalable approach to workflow automation, enabling lower operating costs and increased revenues for customers. In printing equipment, we also brought in the next level of evolution with our revolutionary ConnectKey controller which allows our equipment to seamlessly integrate with the workflows and connect to the cloud with enhanced security.”

In the production area, Xerox has further strengthened its portfolio this year with the introduction of Xerox Versant 2100 and Xerox Colour C60/C70 that have already set new benchmarks in productivity, quality and efficiency. The digital printing market is growing steadily at a rate of 30% and with these new launches, it is hopeful to further strengthen its presence in this market segment.

Xerox’s GTM approach will continue to be through its channel partners. “Earlier, within the business model, we used to have a GC team, which was associated with 40 partners and a non-GC team with 300 partners. We decided to merge the two teams to leverage the engagement of these partners for equipment sales. We have also emphasized furthermore on training and equipping our partners to do business better and brighter and we will bring in new initiatives and models as we move ahead in the year.”

In the coming year, with the government’s push towards “Digital India”, emergence of new technologies and applications, specifically connecting devices and machines will further catch the attention of all. Indian enterprises have begun to realize that there is a need to build intelligent and innovative solutions. We believe customer evolution is set to extend beyond traditional verticals such as banking, financial services, and insurance (BFSI), telecommunications, healthcare to retail, ecommerce and public sector and Xerox looks forward to this change.