Customer demands spur Office Automation growth in India - V. Balakrishnan

 V. Balakrishnan,
EGM, Konica Minolta Business Solutions Pvt. Ltd

With the Digital India initiative of the government in the pipeline, Konica Minolta looks forward to playing a major role in it. It partners with such organizations that specialize in addressing these segments. While it offers the technological ability, the partnered companies would provide the services. “Our products and solutions are designed to address such initiatives.  The opportunity to grow is good as economic activity picks up. So, overall, we are looking forward to growth. In the times to come, Services, Manufacturing, Government and Financial Services will provide good opportunity for us to grow.”

Konica Minolta focusses on creating as many connect points as possible with its prospective and existing customers. Most of these activities are focussed on one-to-one activities of the target segments. This enables the company to promote its unique value proposition and create new value for customers. As for its distribution network, it has opted for a very flat channel structure. “We are partnering with regional distributors across India.  This enables us to connect to the Channel community quickly and also position our products at compelling price points while assuring good returns to the channel – primary and resellers.”

Konica Minolta has a 24X7 customer service call centre dedicated to cater to its customer technical enquiries and it has been recently revamped for better accessibility and to serve its customers in a much better way. Majority of Konica Minolta machines are connected to its service centres. So if any machine is facing any problem, the centres are automatically notified about the problem, even before the customer could call or register the complaint.