Cyberstar Infocom has unveiled a brand new growth strategy designed to take the company to a Rs.1,000-crore bracket by 2013. As a part of this all-pervasive strategy, it is also aggressively looking out for a new Sales Director to drive its India operations.
Cyberstar has, over the last decade of its existence, been distributing niche products like Alvarion, Belkin, Creative, Hitachi, HP Procurve, Lexmark, Lite-On, Panduit, Watch guard, Panduit. Under the new growth plan, Cyberstar plans to distribute more volume products to garner a higher topline and balance economies of scale. Presently, the company distributes products from volume vendors such as Wipro and Dell.
Commenting on all these developments, Raj Rathi, Founder & CEO of Cyberstar Infocom Pvt. Ltd., said, “Having built strong foundations over the last decade of our existence, we feel well positioned to fill in to emerging growth opportunities in the IT distribution channel over the next three years. Balancing aggressive topline volume growth with bottom line operational efficiencies through economics of scale is our topmost priority.”
Cyberstar has also earmarked a sizeable marketing budget to increase brand visibility and channel partner connect across Tier 1/2/3 reseller markets in India. As a first step, the company plans to embark upon a brand repositioning exercise.
