For an Asia-wide series of nine events aimed at motivation and communicating the vision, strategies and values to all its employees and partners, Fonterra used Dataton WATCHOUT presentation and control software to manage an interactive presentation in various languages over an eight week period.
Charged with the task of managing the shows, Singapore based, DigiMagic conceptualised, produced and executed the 11 week production in 9 different cities during mid 2010.
Donald Lim at DigiMagic explains: "We selected Dataton WATCHOUT for show control and interactive presentations in a number of projected areas for the Fonterra plenary sessions. This included edge blending and scheduling panoramic video content for an 18 by 4 meter panoramic screen display situated above the stage and a neighbouring 3 by 6 meter on-stage holographic screen. Eight 2.5 meter internally projected inflatable spheres were also used to display animated presentation material and were positioned at the edge of the main stage. Other ambient lighting and background effects for the event were also managed and controlled using WATCHOUT to create a dramatic presentation."
Fonterra required show and graphic elements to be fully localised and in the local language whilst retaining all animation and visual effects. Some custom tailored content was also used. Load in and out was done within a week for all events and all English speakers were subtitled in the local language. The various local languages included Chinese, Thai, Vientamese, Sri Lankan, Malaysian, Arabic and Indonesian.
