Anil Sethi
Vice President & General Manager- Channels India
Dell Technologies
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āChannel partners are integral to Dell Technologies overall success in delivering an excellent customer experience. They have always been the driving force behind Dell Technologiesā business growth. While the world is facing a lot of changes in terms of uncertainty, we are witnessing a change in customer behavior as well. Every company needs to update their go-to-market strategy to meet the customer expectations with utmost safety. Our channel partners are trusted vendors to their customers. They continue to support their large system integration and infrastructure requirements with no significant impact, owing to the e-commerce boom.
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Dell Technologiesā top priority is the safety and well-being of its customers, partners and the community in which we work and live. We are putting in all efforts to ensure that we support, collaborate and enable our partners, who can provide the same support to their customers. Dell is the one-stop shop for all support, products and services a customer could require. The rapid introduction of new, sophisticated infrastructure and application solutions is upon us as emerging technologies hit their stride. Our customers need the right technology for their ever evolving needs and our partners play an important role in supporting these requirements. The channel partner community at Dell is very creative about our go-to-market strategies and how we work with our customers. The ongoing situation is bringing us all closer and making us innovative to keep pushing our business forward. Information technology is becoming more specialized, requiring both Partners and OEMs alike to build expertise.
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Some of the key areas that we keep in mind while working on strategy are:
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ā¢ Technology - Migration to Cloud, Hybrid Cloud and Infrastructure consolidation is happening more than ever before. So is automation - in order to reduce dependency and manage such issues in future. So partners should enhance skills in these areas - build their capabilities on AI / ML ready platforms, or on all-cloud-certified platforms
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ā¢ Skilling - In these times, Dell has provided free trainings and certifications to thousands of partners - so that partner specialists are able to make the best use of the lock-down times, hone their skills, and some of them are improving their partnership tier with Dell Technologies
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ā¢ Safety - Security, Data Analytics and Robotics are other technologies that are gaining momentum in the industry
