Designed to connect the brand more closely with end-users of technology, Dell India(NASDAQ:DELL) has announced its Facebook Engagement programme called "My Dell Rewards". A customer-focussed programme aimed at building a deeper engagement with consumers, the Facebook Rewards Programme is a first-of-its-kind exclusive engagement initiative.
Ritu Gupta, Director, Marketing, Dell India, commented at the launch, saying, “Social media forums like Facebook, Twitter and LinkedIn play a major role for us to reach out and connect with our customers. It not only gives us the option to market ourselves, but also to engage with our consumers and understand what they are saying about us. We are able to do this better than before, thanks to social media and to all the conversations that are happening within that sphere.”
The third level of engagement will involve users to be a part of ongoing conversations and participate in contests hosted on the Dell India Facebook page. Participation in these activities will help users to earn and accumulate points on an ongoing basis. With a number of contests and conversations lined up, Dell expects to increase engagement to the next level in the coming months, thereby living up to the brand’s message – power to do more.
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