Keeping the festive season in mind, Dell(NASDAQ:DELL) has boosted its promotional activities in India. As per the latest information, Dell India has recently kicked off the new "Celebrate Dell Se" Campaign for the festive season with the "Hint a Gift" television commercial for its Inspiron series of Notebooks to inspire youth "Do Kuch Bhi" to get a Dell Inspiron.
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The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfil the creative aspirations of the youth.
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Ritu Gupta, Director, Marketing, Dell India, said, "Inspiring customers by providing them with technology that gives them ‘the power to do more’ has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our ongoing achievement 'I can do kuch bhi' Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops."
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The festive times are exciting times not just for the consumers, but also for brands, with festive clutter becoming competitive and highly challenging, the usual tricks don’t work anymore. The creative team has tried to connect with the consumer on a much deeper and emotive level.
