Dell Technologies renews its channel focus by continuing to evolve the ecosystem

VIVEK MALHOTRA
SENIOR DIRECTOR – INDIA CHANNELS, DELL TECHNOLOGIES

“The Channel ecosystem plays a pivotal role in expanding Dell Technologies’ footprint. We are committed to strengthen the channel ecosystem by enhancing partner experience levels and building services led go-to- market strategies, aided by new incentives and distribution support. Our partner program has been rated as one of the best in the industry.

‘TOGETHER, WE STOP AT NOTHING’ – THE NEW FOCUS FOR DELL

We are focused on enhancing partner experience with a renewed focus - Together, We Stop at Nothing.

Our partner program enables them to plan their resources better, decide on the opportunity strategy more accurately and have more controlled and beneficial outcomes. We launched 2025 Dell Technologies Partner Program delivering a simplified structure focused on accelerating growth and collaboration across critical technologies across Storage, Client, Networking and AI.

Dell Technologies is committed to grow this further by enhancing partner experience levels and building services led go-to-market strategies, aided by new incentives and distribution support. Our announcement on “Partner First Strategy for Storage” is a step towards this commitment. This marks a fundamental change in our go to market, resulting in over 99% of Dell customers and potential customers being considered partner first for storage. As AI reshapes IT infrastructure needs, our partners are being equipped with the capabilities to drive conversations around data management and AI lifecycle deployment. Looking ahead, Dell Technologies is committed to evolving our partner ecosystem with the same speed and precision as the technologies we deliver.”