As India is on a fast track to digitization and cities increase both in terms of size and industry, the need to secure a city becomes more important. As urbanization continues, it becomes more difficult for the government, security agencies and organisations to balance security with the needs of its citizens.
The Indian video surveillance industry has been largely dominated by analog installations - CCTV (closed-circuit television). Though there is a paradigm shift – as network connectivity becomes prevalent, one can no longer ignore the clear benefits of digital surveillance. The IP based surveillance market in India is approximately valued at USD 119.2 million (according to IHS technology report). An increased security concern and threat to national security in recent times have led to an increased level of security consciousness.
Axis Communications sees tremendous potential in India as a market for security solutions where security is growing as a key concern. Also, there is a greater need for high-end security solutions due to the increased threat perception to national security in recent times. Currently, there are very few players in the organized surveillance sector in India and they are hampered by the absence of a consistent go-to-market mechanism.
Axis launched the world’s first network camera in 1996 and today, the company continues to lead the market and drive the current shift in technology. We have a worldwide presence in more than 40 countries. We have the technology and open standard products available which allow for converged applications across various components - we can now integrate fire alarm systems, intelligent building management systems and access control systems over a common IP platform managed by a single application at the backend. Such integrated systems help in faster recovery of the cost of the installations and lowering the total cost of ownership (TCO). Axis strives to continuously enhance its products by investing continuously in research and development activities. Its open standards ensure compatibility with more than 600 application partners and its products are integrated across 77 locations by more than 15000 partners across the globe. Having developed such a thriving ecosystem and being a focused company helps us deliver the best-in-class solutions in network video.
We at Axis Communications believe that people are our biggest backbone. People can make a phenomenal difference if you can tap into them. We have continuous training and evaluation programmes and various growth opportunities for the growth and performance of our employees.
We believe in solutions that innovate for a smarter, safer and more secure world and innovation has been central to everything we do. We consider it to be one of our key strengths and our award winning technologies and cameras are suited to provide solution by industry and by application.
Last year Axis Communications has launched over 20 new products, solutions in India. Axis has also made several acquisitions like Citilog, Cognimatics and 2N.
