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Digital will be the new Mantra

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Digital will be the new Mantra

NetApp"India ranks 155th amongst 230 countries in terms of mobile and broadband connectivity. This does not do justice to the aspirations that the government, citizens and enterprises have. The planned and inevitable thrust on digitization will see this change; Reliance Jio is bravely attempting to get this accelerated. Digital technologies have a huge reach, just look at the pace of adoption to reach a 100 million users:

• It took the phone 75 years • It took the mobile phone 16 years • It took Facebook 4 years, 6 months • It took WhatsApp 3 years, 4 months • And Pokémon Go may have reached 100M in 1 month

I would state that Digital "Darwinism" will be the new mantra everywhere including India. Those who are on the right side of digitization and can keep pace will survive, the rest will perish. This will not only impact B2B, B2C but G2C as well - Government to Citizens. I foresee that “EaaS” – Everything –as-a- Service” will be the eventual consequence triggered by digitization.

The need for speed of implementation is critical and those with the best ideas, technology and scale should be welcomed. Having said that, we are seeing the GOI itself developing their own tech vision and on boarding local organizations and talent to drive their mission forward, which is also welcome.

Eventually the world and India is an open market, and competition often brings out the best from domestic players. We as an organization are also transforming internally and externally in this highly demanding and competitive market. For instance, the frequency and intensity of our insight gathering process through traditional methods has multiplied in the last two years. Social Media listening is a key part of our two engagements with current and future customers. There is tremendous focus on simplification with only one objective- to provide the customer the choice he wants at the best experience in the Industry.

We at NetApp are wedded to Data & Data management. 90% of world’s data was generated in last two years alone. We are the single largest Data Storage & Data management technology company in the world- since this is the only thing we do, we are very good at it. In 2015-16, our drive towards providing path breaking solutions to the Hybrid Cloud imperative in the form of “Data Fabric” has leapfrogged NetApp into the thought leadership orbit in the Industry. Our acquisition of SolidFire now makes NetApp Flash portfolio the most differentiated and complete portfolio in the Industry. Our Q1CY16 performance is testimony to this- our All Flash revenue grew by 238.2 %, 2.7 times faster than the market growth of 87.4 % YoY. We were the first to predict that 2016 will be the year of Flash and we are leading the charge to make the all Flash data center a reality across the globe.”