Dimension Data deploys network solution enhancing customer and employee Experience
Dimension Data has announced the successful implementation of an intelligent network solution for a leading retail chain in India. This first-of-its-kind deployment within the Indian retail industry is helping the retailer improve operations, increase application availability, optimize costs and provide an in-depth understanding of customers’ preferences, thereby greatly improving customer experience.
The retail giant has been a one-stop shop for customers’ fashion needs in the country for over 20 years. With e-commerce gaining immense popularity, the retail chain knew it had to transform digitally. While expanding their online shopping site, they also wanted to digitally enhance the experience of their walk-in customers. To help achieve that, Dimension Data implemented an intelligent wireless solution across more than 80 stores to provide the retail chain’s customers with a seamless, personalized and enhanced digital shopping experience.
The retail chain now has a single dashboard view with insights into customers’ behaviour analytics, traffic flow and analytics for in-store marketing and tracking. The store is visited by millions of shoppers annually, and parameters such as behavioural analytics and traffic flow analysis help the chain roll out personalized offers to customers. The intelligent WAN is also optimizing the retail chain’s network utilization, thereby increasing the speed of application roll outs, application optimization and store on boarding, underpinned by a secure connectivity.
Raghuveer HR, Director Sales, Dimension Data India, says, “The digital transformation of the retail chain’s operations has helped enhance performance and availability of their applications. It has increased productivity by 40% across the stores both from IT and business perspectives. From an IT point of view, the retail chain can now intelligently optimize bandwidth usage across stores and allocate it based on the workload. It can also roll out applications and onboard new stores much faster. From a business perspective, billing time has reduced by 25% ensuring faster counter cash payments and enhanced performance of the shop staff, thus creating greater customer satisfaction.”
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