Disney investing $1 billion in OpenAI and licensing its characters for Sora

Disney is taking a $1 billion equity stake in OpenAI, while also striking a deal that would allow its famous characters to be used on Sora, the AI company’s video generation platform. Disney’s investment in OpenAI is the first such major licensing agreement for Sora.

Under the agreement, users of OpenAI’s short form video-generating social media network Sora will be allowed to make videos using more than 200 Disney animated characters. Those characters include Mickey and Minnie Mouse, Disney Princesses like Ariel, Belle, and Cinderella, characters from Frozen, Moana, and Toy Story.

Animated characters from Marvel and Lucasfilm, including Black Panther and Star Wars characters like Yoda are included as well. The agreement however, does not include any talent likenesses or voices.

Users of OpenAI’s popular chatbot ChatGPT will also be able to ask the bot to create images using the Disney characters.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Disney CEO Robert A. Iger, CEO said as part of a statement.

OpenAI, which has come under scrutiny for copyright violations, said the deal shows how the creative community and AI can get along.

“Disney is the global gold standard for storytelling, and we’re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,” said Sam Altman, co-founder and CEO of OpenAI. “This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.”