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D-Link adopts Aggressive Pricing Strategy

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D-Link adopts Aggressive Pricing Strategy

D-Link has come out with its new aggressive and competitive pricing strategy for Wireless N Routers. In the beginning of this year itself, D-Link had shared its plans to concentrate further on strengthening its channel strength. Now moving further, D-Link has decided to increase its penetration in the consumer space, as a result of which the country has announced new and attractive pricing for its existing range of N standard wireless routers.

As per the new pricing strategy, the prices of D-Link N standard wireless router have been slashed by 20%. D-Link N standard wireless router includes model No. DIR-615, DIR-635 and DIR-655. Hence, consumers can now enjoy the benefit of high-speed wireless Internet at affordable pricing.
 
“These days, everything is going wireless. Customers today are demanding speedy Internet and better coverage. N standard routers suffice all these requirements, as they offer high speed with better flexibility and scalability. Further, with this new pricing policy on N standard router, we intend to make Internet affordable for the masses,” said Jayesh Kotak, Vice-President – Product Marketing, D-Link (India) Ltd.
 
D-Link Routers use Wireless “N technology”, which offers increased speed and range over the 802.11g/b standard. N standard wireless routers offer world-class quality and a variety of features and benefits, including Quality of Service (QoS), to prioritize high-bandwidth data such as video, audio, gaming and photos for faster transmission. D-Link Wireless N routers deliver significantly higher Wi-Fi speed and range when streaming data with the latest Web security technology (WEP, WPA and WPA2) and backward compatibility with previous wireless standards (802.11b and 802.11g).
 
D-Link has a wide range of products and solutions that include network switching, Wireless LAN, Routing, Network security, IP Surveillance, Network storage, VOIP & Broadband. It is one of the very few companies to offer end-to-end solutions.