Mattress maker Duroflex has appointed Rajat Rastogi as its Chief Financial Officer. The company has also onboarded Rajesh Kumar Dash as its Product and Category Head.
As the CFO, Rajat Rastogi will be handling the FP&A & controllership functions, leading funding discussions, and developing the company’s financial strategy. He was previously the head of finance in the business-to-business marketplace startup Udaan and will be overseeing the finance and accounting of Duroflex.
Mohanraj J, Chief Executive Officer of Duroflex said, “We are pleased to welcome Rastogi to the Duroflex family. His extensive experience across multiple industries will contribute to our growth and help us develop a strategic roadmap for our IPO. We look forward to working with him to become a prominent sleep solutions organisation with our aggressive expansion plans.”
Rajat Rastogi has also worked at Livspace, Flipkart, Coca Cola and Fosroc Chemicals. On his appointment, he said, “I’m very excited to join Duroflex. Over the past few years, they have grown remarkably thanks to the agile leadership team and focused efforts towards becoming India’s sleep expert. I look forward to working with the team and collaborating with internal and external stakeholders to accelerate the company's strategic growth and path to profitability.”
With 20 years of experience in P&L, Product & Category Management, Portfolio Management and Life Cycle Management, Rajesh Kumar Dash has previously worked with Youkraft, Zee TV, Wipro Consumer Care & Lighting, Pentair India and T-Net Japan.
Rajesh Dash said, “I am excited to join Duroflex. They have some of the smartest minds with strong technical expertise, a data-driven mindset, passion for products and strategic thinking. I am excited about being part of the growth journey of Duroflex to become the most admired brand in the sleep and comfort industry.”
