Taiwan-based Elitegroup Computer System has officially appointed the leading IT distributor, Rashi Peripherals, as the national distributor for distributing its range of motherboards. By joining hands with Rashi Peripherals, ECS now looks forward to expanding its channel network.
According to Ken Cheng, Sales Manager, Pan India Sales Dept. Sales & Marketing Division, Channel Business Unit ECS, “We look forward to working with Rashi Peripherals in order to leverage our combined resources to offer the customers with more technology products and also increase our reach to serve more markets in India. Our strong presence in the channels means we are consistently creating new routes to market. India has a fast-growing market which we have identified as a unique opportunity to increase our brand presence. Rashi Peripherals also has a matured and huge distribution channel in India, ECS needs to do is to get along with Rashi Peripherals for more channel promotions into the market.”
Commenting on the tie-up, Rajesh Goenka, Vice-President – Sales & Marketing, Rashi Peripherals, said, “ECS has reliable and performance-oriented range of motherboards to offer to our customers, and we are confident and happy to work with ECS. Also with ECS’ success story in Latin America, South-East Asia, Middle East, etc., we look forward to a good presence in the Indian market. ECS motherboards would be made available with 3 years warranty for range distributed through Rashi Peripherals. The inclusion of ECS range of motherboards has enhanced the product portfolio of Rashi Peripherals in the building block category, and we are looking forward to take this partnership to newer heights.”
