Elastic appoints Tech Data as its VAD in India

Tech Data has announced its appointment as a value-added distributor for Elastic, the Search AI company. Through this collaboration, Tech Data will empower organizations in India to ground their AI initiatives in business-critical context. By integrating Elastic’s capabilities across advanced search, observability, and security, partners can now deliver solutions to unlock the full potential of all their data–both structured and unstructured–, bolstering its comprehensive portfolio of AI-powered offerings.  

The partnership grants Tech Data India distribution rights to Elastic's complete suite of solutions, enabling partners and customers to leverage real-time insights, enhance system performance, and strengthen cybersecurity resilience by deploying the Elasticsearch Platform. The partnership reinforces Tech Data’s commitment to expanding its analytics and AI-driven solution portfolio for the India market under Destination AI™ - a strategic initiative that provides partners with comprehensive AI-centric-resources from awareness to post-sales stage.

“AI is at the forefront of organizational digital transformation today, as both stimulus and enabler,” said Sundaresan K., Vice President and Country General Manager, Tech Data Advanced (India) Private Limited. “Gaining actionable insights from raw data is critical to this shift. Our collaboration with Elastic brings powerful data and search capabilities to our partners, helping them deliver 

measurable outcomes and innovation to end-customers through use cases like smart search, hyper-personalized CX, advanced threat detection, and more.”

“India is a frontrunner in AI adoption. Our collaboration with Tech Data will help organisations in India build advanced, innovative AI use cases with more speed and relevance than before,” said Andrew Habgood, Vice President, Global Partner Sales at Elastic. “The Elasticsearch Platform connects data, retrieval, tools, and memory; essential components that enable models to learn, reason, and act based on the right data and information. With Tech Data’s comprehensive technical support, our collaboration will enable customers with agentic AI capabilities that are trusted, secure, and accurate in cybersecurity, system resiliency, information discovery and more.”

The Elasticsearch Platform merges the precision of search with the intelligence of AI. Its cloud-native architecture, optimized for context engineering, ensures low-latency query performance for search, observability, and security without sacrificing scalability or affordability. Elastic’s solutions offer the following benefits:

·         Agentic AI: Quickly create precise agents that utilizes organisational data with powerful tools, chat interfaces, and custom agents — powered by Elasticsearch best-in-class relevance.

·         Search: Enables comprehensive searches through large volumes of structured and unstructured data to extract valuable insights.

·         Observability: Leveraging Elastic’s search heritage provides fast, contextual, and intelligent observability across a wide range of data sources, enhancing operational efficiency with reduced costs and unified insights for accelerated resolution.

·         Security: Protect, investigate, and respond to threats with AI-driven security analytics, powered by the Elasticsearch Platform.