Elastic signs agreement with AWS to accelerate AI Innovation at scale

Elastic has announced a new five-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The agreement reflects a shared commitment to help accelerate organizations’ transition into AI-native enterprises through joint product integrations and go-to-market (GTM) initiatives that help customers build generative AI-based applications faster while reducing complexity.

Building on a foundation of strong collaboration, Elastic and AWS will continue to invest in technical integrations designed to help customers drive their AI innovation. The integrations of Elastic’s Search AI Platform and AWS services will empower customers to build intelligent, scalable, and secure applications with unprecedented speed and flexibility, and will enable them to -

• Leverage Generative AI features across Elastic solutions using high-performing foundation models through Amazon Bedrock.
• Unlock support for migrating Elasticsearch workloads from on-premise data centers to Elastic Cloud on AWS
• Benefit from ongoing cost efficiencies when using Elastic Cloud Serverless on AWS
• Accelerate agentic AI as a result of the Elastic and AWS collaboration on Model Context Protocol (MCP) and agent-to-agent interoperability
• Build solutions that protect data across all layers for customers in highly regulated industries, including the Public Sector and Financial Services

“As the speed of generative AI adoption accelerates, search has become increasingly relevant,” said Ash Kulkarni, chief executive officer at Elastic. “Our collaboration with AWS and integration with Amazon Bedrock brings the power of search directly to generative AI for a host of use cases, including cybersecurity and observability. Together, we’re enabling developers to build intelligent, context-aware applications that leverage their own data securely and at scale.”

"Together with Elastic, we're helping customers transform how they leverage data and AI to drive innovation," said Ruba Borno, vice president, Specialists and Partners at AWS. "This strategic collaboration delivers particular value for highly regulated industries requiring robust data protection, while our shared commitment to standards like Model Context Protocols enables seamless agent-to-agent interactions. Available through AWS Marketplace, customers will be able to quickly deploy solutions that combine Elastic's powerful search capabilities with Amazon Bedrock on the secure, global AWS infrastructure, helping them build compliant, intelligent applications that accelerate their AI journey."

The SCA will build on the long-standing collaboration between AWS and Elastic. For example, Elastic AI Assistant, Attack Discovery, Automatic Import, Automatic Migration, Automatic Troubleshoot, and AI Playground integrate with Large Language Models through Amazon Bedrock. These integrations help customers accelerate root cause analysis, synthesize complex signals into actionable insights, automate data onboarding in minutes, and simplify migration. With natural language and RAG-powered workflows, teams can interact with data more intuitively and drive faster, smarter decisions.