EMC Corporation has announced a new distribution of Apache Hadoop: Pivotal HD. Pivotal HD features native integration of EMC’s industry leading Greenplum massively parallel processing (MPP) database with Apache Hadoop—the most cost-effective and flexible open source Big Data platform ever developed.  The new EMC Greenplum-developed HAWQ™ technology brings 10 years of large scale data management research and development to Hadoop and delivers more than 100X performance improvements when compared to existing SQL-like services on top of Hadoop, making Pivotal HD the single most powerful Hadoop distribution in the industry.
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Hadoop has rapidly emerged as the preferred solution for Big Data analytics applications that grapple with vast repositories of unstructured data. It is flexible, scalable, inexpensive, fault-tolerant, and enjoys rapid adoption rates and a rich ecosystem surrounded by massive investment. However, customers face high hurdles to broadly adopting Hadoop as their singular data repository due to a lack of useful interfaces and high-level tooling for Business Intelligence and datamining-components that are critical to data analytics and building a data-driven enterprise. As the world’s first true SQL processing for Hadoop, Pivotal HD addresses these challenges.
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By offering the full spectrum of the SQL interface, and by extension, the entire ecosystem of products that support SQL, customers no longer need an army of developers to build a dashboard or run a report. Unlike competitive Hadoop distributions, Pivotal HD does this without moving data between systems or using connectors that require users to store the data twice. Pivotal HD cuts out the complexity of using Hadoop, thus expanding the platform’s potential and productivity, and allowing customers to enjoy the benefits of the most cost-effective and flexible data processing platform ever developed.
