Empowering Partners to deliver next-generation Cybersecurity Solutions

Manish Alshi
Senior Director, Channels & 
Alliances, 
Check Point Software Technologies India & South Asia

Check Point’s policies are designed not only to fuel growth but also to empower partners with the predictability, profitability, and support they need to scale sustainably. The company will continue to invest in AI-powered platforms, co-selling initiatives, and localized support infrastructure, while strengthening collaboration with MSSPs, ISVs, and OEMs.

At Check Point Software, our channel strategy is built on a simple principle - our success is inseparable from our partners’ success. As a 100% channel-driven company in India, every transaction — from enterprise solutions to SMB deployments — is executed through our partner ecosystem. This deep integration ensures that our channel policies are always aligned with corporate growth objectives while staying adaptive to evolving partner priorities.

Central to this alignment is our New Generation Partner Program (NGPP), launched to simplify engagement, enhance profitability, and future-proof partner capabilities. We streamlined the tier structure from six to four levels (Advanced, Professional, Premier, Elite), giving partners clear visibility into benefits relative to their investment and performance. Continuous partner feedback informs program evolution, while tools like the Check Point Engage App and Partner MAP provide real-time deal tracking, competitive insights, and sales intelligence. This partner-first approach has doubled deal registrations, expanded our partner base from 250 to over 600, and is set to exceed 700 by the end of 2025.

ENABLING PARTNERS WITH LATEST INNOVATIONS

As digital transformation accelerates, partners are key to delivering next-gen cyber security solutions — and Check Point is investing heavily in enabling them to lead this transition.

AI is deeply integrated into our technology stack, with ThreatCloud AI leveraging over 55 AI engines and making 4 billion security decisions daily. We equip partners with training, co-development opportunities, and sales tools to integrate these AI capabilities into customer solutions. Additionally, our Infinity Platform consolidates network, cloud, endpoint, and IoT security, enabling partners to offer unified, prevention-first solutions that reduce complexity and deliver higher ROI.

We are also actively onboarding partners specializing in GenAI and cloud repatriation, providing technical enablement programs, joint go-to-market strategies, and early access to AI-driven SOC co-pilots, deepfake detection tools, and predictive threat intelligence platforms. Through specialized programs and tailored learning paths, partners are building expertise in emerging domains like Zero Trust, SASE, and cloud workload protection, opening new service opportunities and positioning them as strategic advisors in digital transformation journeys.

FUTURE OUTLOOK
Our vision is to evolve the channel ecosystem from a transactional sales network into a strategic growth engine — one that drives innovation, co-creates solutions, and accelerates security adoption across every layer of the Indian market. In the coming year, we aim to grow our partner base to over 700, deepen specialization in cloud, AI, and SaaS security, and expand reach across emerging sectors and Tier 2/3 markets. We see partners not just selling products but delivering end-to-end security services, from consulting and implementation to managed detection and response.

As regulatory and compliance pressures rise and the threat landscape becomes more complex, our partners will play a pivotal role in helping businesses navigate this environment — positioning themselves as trusted advisors and key growth accelerators in the cyber security ecosystem.