HP has announced new and enhanced digital printing systems that deliver higher productivity for direct mail and transactional applications to help print service providers (PSPs) turn data into more-relevant, higher-impact communications. The range of new inkjet and electro photographic digital presses, as well as the first complete HP high-speed mono and color imprinting solutions, target the estimated 981-billion page opportunity in the direct mail and transactional printing industry.
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Christopher Morgan, Sr. VP, Graphics Solutions Business, HP said, “Personalized direct mail and transactional printing offer PSPs an opportunity to achieve profitable growth by delivering more value to their clients. The new solutions, combined with HP’s specialized industry consultants, help our customers take advantage of this burgeoning market by opening new revenue streams and lowering operational costs.”
