Epson has launched the first Epson SurePress L-4033A in Asia outside of Japan. It is a short-run digital press designed to print labels efficiently and profitably and also uses Micro Piezo print head technology along with six-colour, water-based, pigment inks.
The Epson SurePress is designed for label printing firms and prints on a range of off-the-shelf papers and film up to 330mm wide and at speeds up to 5m/min and fits easily into existing digital workflows.
The Epson SurePress is the digital label press that is optimized for short print runs of up to 6,000 100mm x 118mm labels. It offers a print on demand capability and needs a make-ready time only 15 minutes, which is a time saving over traditional letter or semi-rotary press systems that need a minimum of three hours for set-up. It is poised to take advantage of the large and rapidly-growing label printing market of Asia that composed 34% of the global market in 2009, according to the latest available report from the leading packaging market research firm Alexander Watson Associates. The latest available report from industrial printing research firm Infotrends also predicts that global digital label printing market will show strong growth of 15.7% annually, rising from US$1.8 billion in 2009 to over US$3.7 billion by 2014, and represents the single biggest analog-to-digital print opportunity in the graphics market.
