Epson India has announced that it will be one of the Associate Sponsors of the series telecast on Star Cricket. The series, which starts from July 21 with the first test match at Lord's, the 100th between India and England, is the first big tournament with the full World Cup winning squad. The very successful "See Beyond the Usual" campaign theme will be extended to the television spots.
According to Tushad Talati, GM, Brand & Communication at Epson India, "We have been growing at a scorching pace over the last few years. However, we felt the need to further enhance our awareness and equity, especially in smaller towns. Cricket provides the best vehicle to do so in India. With all the hype surrounding this series and with it being timed perfectly with our peak sales period we felt it made tremendous sense for us to be sponsoring the cricket telecast."
Epson will be present on Television after a substantial gap and will be showcasing its entire range of imaging products in an effort to drive reach, visibility and equity for the brand. The advertising campaign on TV will be supported by print advertising, radio, online advertising and social media, the company said.
