Ericsson launches new Channel Partner program

Ericsson has announced the global availability of its new Channel Partner program, which will bring a new structured approach to working with partners who implement and resell its leading edge technology.

 

There will be three levels of partnership, Select, Premier, and Strategic, with Select being the entry level. While Select will be a relatively straightforward channel partnership, at each level the ties between the two companies will become stronger. At the Strategic level Ericsson will work closely with the partner’s sales efforts, having a personal channel manager guiding them.

 

“We’re very excited about our Channel Partner program,” says Jan Häglund, Head of Product Area IP & Broadband. “It’s a great complement to the go-to-market model that we already have. We decided to launch a structured approach around channel partners so we can broaden our customer base and the addressable market for our solutions.”