Sunil Kripalani
Senior Vice-President – Global Sales & Marketing,
e-Scan
Sunil Kripalani, in his role as Senior Vice-President – Global Sales & Marketing, eScan , has initiated many new strategies for global expansion of the company and to attain eScan’s position as one of the global leaders in security software. These include the setting up of subsidiaries worldwide, and building up a strong core team of highly skilled senior sales professionals who will focus on various regions worldwide. Along with this team, they have initiated many strategic alliances with different brands like Kingston, HP and Acer in various countries. In addition, they have also entered into some of the major strategic alliances with ISPs such as Telekom – Malaysia, Atlantic Group – South Africa and Brain Net – Pakistan, to name a few.
Sunil Kripalani is responsible for driving the business development and growth strategy, alignment of growth initiatives between sales and marketing for enhanced productivity and revenue acceleration, in addition to global customer relationships as well as all the marketing, sales, customer engineering and quality functions.
The Driving Force…
"I am also responsible for eScan’s market, customer and regional partner strategies as well as global revenue, unit’s customer acquisition and retention strategies for eScan across the globe,” says Sunil.
Channel Champ…
Being a channel-centric brand, eScan is committed to ensuring channel partner success and value the relationship with its partners. Hence, it has a dedicated channel partner programme in order to ensure that its partners attain better business returns while their association with eScan.
 |
“In order to ensure that our channel partners meet their business targets, we, at eScan, facilitate them with an extensive training under our channel partner programme to enhance their knowledge about eScan range of products and technologies. This helps them to better understand the IT security needs of customers and accordingly offer the eScan products appropriately. We provide them with marketing, sale and technical support. This helps them to better serve the customer,” opines Sunil.
Sunil further says that he has specially designed incentive programmes for channel partners in order to reward them for their contribution and also help them to enhance their business profits as well as to ensure that their recurring renewal business and new business are protected.
In addition, eScan assists its partners in participating in various trade shows, IT expos, corporate meets, reseller meets, etc and penetrate better into the market. It regularly participates in the leading IT events worldwide such as CeBIT, GITEX, Infosecurity, Interop, Com IT and Sita, to name a few.
moumita@varindia.com
