ESDS expanding its partner business and making it sustainable in the long run

Piyush Somani 
Chairman and MD - ESDS Software Solution 

Partners are an extension for ESDS and an inseparable asset. ESDS partner program is well-organized, extremely rewarding, and keeps investing in the channel's talent development. The program is flexible enough to adapt to shifting consumer demands and channel objectives. 

Channel partners are essential to any firm's success when it comes to the go-to-market strategy. If you ask, where do they stand with respect to the day-to-day business of any organization? Then the answer is they are essential to represent the organization to clients and increase a company's market share; partners are the foundation of the business. As the public face of the business, partners have the power to persuade prospective clients to become lifelong clients. They bear full responsibility for leading a business down the successful road. 

Partners are our company’s extension and an inseparable asset. Our partner program is well-organized, extremely rewarding, and keeps investing in the channel's talent development. The show is flexible enough to adapt to shifting consumer demands and channel objectives. We consider each industry, its business environment, room for expansion, and how well our products and services fit into the current or developing ecosystem. Our goal is to expand the partners' businesses and make sure they are sustainable in the long run. So that it must be profitable to reinvest in staff training and skill development, enabling them to make a compelling argument to their partners. 

A satisfied partner is crucial to success, and in order to achieve that, a vendor must comprehend the needs of its channel partners, which are essential for competing and rising to the top.  

To create a compelling and profitable partner Programme, we ensure that there is an understanding of the exact requirements of the partners. A solid partner Programme should include substantial rebates, deal registration, lead creation, account management, and front-end discounts, to name a few elements. Other factors that need be considered include partner training, skill development, service support, streamlining the onboarding process, providing the appropriate sales and marketing materials, and priming the sales lead pipeline to track and report progress.