Meltwater debuts Mira: Groundbreaking AI innovation in 2025 mid-year release

Mira simplifies multi-step processes, providing actionable insights and recommendations through conversational AI, eliminating the need for Boolean searches, dashboard navigation, and platform expertise, enabling users to make informed decisions quickly and efficiently

Meltwater, a global leader in media, social, and consumer intelligence, has introduced its latest innovation, Mira, an AI-powered teammate that represents the next evolution in its product suite. Mira leverages the power of AI agents and GenAI to provide real-time insights via an intuitive chat-based interface, simplifying workflows like news briefings, brand monitoring, and competitive intelligence.

In an increasingly fragmented media landscape, brands struggle to keep up with the volume of online conversations. With more channels to track, many miss out on emerging opportunities or fail to address potential threats. According to Gartner research, marketing teams often rely on six or more tools to manage campaigns, with 51% of CMOs finding their tech stacks too complex. This inefficiency drains resources, fosters silos, and hampers effective communication.

Unlike traditional GenAI tools that handle isolated tasks, Mira simplifies multi-step processes, significantly reducing time spent on routine work. By providing actionable insights and recommendations through conversational interactions, Mira removes the need for Boolean searches, navigating dashboards, and deep platform knowledge. This enables users to make informed decisions quickly, without the guesswork, streamlining operations and maximizing impact.

“Mira is powered by Meltwater’s industry-leading dataset, which analyzes over a billion conversations across news and social media daily. Using specialized AI agents, it then transforms that intelligence into clear guidance and recommendations, giving you a decisive, data-informed teammate at your fingertips,” said Aditya Jami, Chief Technology Officer at Meltwater. “Instead of forcing communicators to wrestle with data and dashboards, Mira surfaces context, insights, and recommended actions in seconds, with the security and governance you expect from Meltwater. It collapses days of analysis into a single conversation, giving every brand the strategic edge of a world-class analyst team.”

While Mira is Meltwater’s in-platform assistant, Meltwater Copilot–now available to all customers–brings conversational AI intelligence to the places where organizations collaborate and drive decisions such as Microsoft Teams and the Office Suite.

The latest innovations in the Mid-Year Release unify media intelligence to bring social, editorial, and owned media data together in one place giving customers access to deeper insights across more channels. Enhanced AI agents and assistants then make sense of it all, removing barriers to extract insights from data, and unlocking time for more strategic and creative work.

In addition to Mira and Meltwater Copilot, highlights of the 2025 Mid-Year Release include:

·       Explore+, our new enterprise listening and analytics platform, allows customers to listen, analyze, and drive decisions—all in one place. Customers gain access to unlimited searches, deeper analytics and enterprise governance, and coverage across social, news, and consumer-led data to eliminate silos and inefficiencies across marketing, communications, and research efforts.

·       Expanded partnerships to provide deeper listening, engagement, and measurement capabilities across Snapchat, TikTok, Bluesky, Threads, and more, ensuring customers can measure impact, tailor their strategies, and drive results across the channels that matter to their audiences.

·       New relationship management solutions designed to empower PR and Marketing professionals to navigate the evolving landscape of media and influencer relations with greater ease and effectiveness. Build stronger relationships with enhanced profiles, AI-driven audience demographics, and centralized tracking to ensure outreach is more targeted, engagement is more meaningful, and relationships are built on trust.