ESS Software Distribution & Consulting, the exclusive distributor of ESET, has announced the official release of its new pricing policy and structure for the corporate/business segment and the retail/SOHO segment for the Indian market. The new prices would be effective from July 14, 2010.
As per the new pricelist, the SMB, corporate and enterprise segment prices have been reduced by 30% and the SOHO segment pricing has been decreased by 60% as compared to the last year's pricing. The new pricing would be beneficial to the customers ranging from 25-500 users. This will strengthen ESET's presence at the SMB segment, which is estimated to contribute around 55% of the total market share for AV industry by 2015.
Amit Misra, Country Head, ESS Software Distribution & Consulting, said, "Indian SMBs are always looking forward for the effective and affordable security solution. With the new pricing policy, we will able to respond to their demand and provide them comprehensive protection at an affordable price. We also plan to bring SMB retail packs of 10 and 25 users at an aggressive price in a couple of months."
ESET India also plans to launch its much-awaited ESET Mobile Antivirus in the Indian retail market, which will support windows as well as Symbian platform.
