Netherland-based Exset BV (Exset) and Delhi-based Surbhi Broadband Pvt. Ltd. have reportedly come closer for a strategic partnership to provide a world-class, cost-effective solutions to small and medium-sized cable TV operators in India.
According the agreement reached between Exset and Surbhi, both the entities shall assist the Indian Cable Operators to adopt the Award Winning flagship product of DMS from Exset’s stable in their digital migration and monetization efforts.
The strategic partnership will enable the Indian Cable Operators to have access to Surbhi’s expertise in hardware and software system integration. “The two companies will bring new partnership models to the doorsteps of Cable Operators ranging from outright purchase, rental and revenue-share models to assist the Small and Medium sized cable operators in their digital transition,” said London-based Mr. Rahul Nehra, Global Head Sales & Marketing, Exset B.V.
With the combine offer from Surbhi and Exset, Cable Operators shall get access to reliable, market-leading digital migration solutions for digital cable TV platforms and services all under one roof. This shall enable the Cable Operator to deploy digital TV more efficiently and more cost-effective.
“Exset’s technologies including the award winning DMS are of immense benefit to the small and medium sized cable customers. We trust that our collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market,” Mr. Piyush Mishra, Vice President - Sales, Surbhi Broadband Pvt. Ltd.
Surbhi will promote market and manage Exset CAS/Middleware/Application/Advertising Modules and VAS alliances.
