Facebook-Apple face-off on the issue of the new privacy features, Tim Cook , CEO Apple said they believe users should have the choice over the data that is being collected about them and how it’s used.
Tim said, Facebook can continue to track users across apps and websites as before and that 'App Tracking Transparency' in iOS 14 will just require it to ask for users' permission first. We believe users should have the choice over the data that is being collected about them and how it’s used.
However, Apple's latest privacy policy allows users to block advertisers from tracking them. However, Facebook has criticised the feature claiming it will hurt small businesses.
An expert says, if Facebook sees privacy transparency as such a threat to advertisements and other businesses, maybe they need to reflect on the morality of their business models.
With this, Cook has answered Facebook’s questions around data collection in the new iOS and from what seems to be the case, this data collection will still continue as before. Of course, Apple users will now have a greater say in this process, being able to choose which apps to share their data with.
