Facilitating Partners to think beyond usual reselling with tools like Xvantage

Vishal Hegde
Director – Sales Ingram Micro India

Ingram Micro empowers partners with a wide range of solutions and services that can help them think beyond usual reselling and meet the end-to-end requirements of customers. Ingram’s Cloud Services, Financial Solutions, IT Asset Lifecycle Management and Disposition Services, and Vertical-focused Solutions (for healthcare and hospitality verticals) help partners offer end-to-end solutions to customers and unlock new revenue streams

Ingram Micro’s channel policies are rooted in transparency and flexibility that ensures a tiered framework for partners to perfectly align with their evolving needs and distinct growth plans. We clearly communicate our vision behind every strategic initiative that can help partners understand our strategies and collaborate more effectively to achieve the shared goals.

As different partners have different business models and capabilities, our tiered policy framework perfectly aligns with distinct sets of goals and priorities for partners in different phases of their evolution journeys.

Similarly, we have a distinct set of policies for partners who are looking to expand their presence in different realms with technology-led business solutions. In fact, we collaborate with partners to understand their priorities and requirements, and we help them with our propositions accordingly. This helps us strike a perfect balance between meeting our goals and catering to ever-evolving partner needs effectively.

PARTNER ENGAGEMENT INITIATIVES

Earning partner trust and loyalty is one of the biggest priorities for our business. We have been successfully envisioning and driving multiple programs that can help us strengthen our bonds with partners. Though the nature of programs might differ, we stick to 3 key pillars – transparency, personalized support, and celebrating the wins together.

We have always believed in being transparent with our partners, and we communicate with them clearly about any of our schemes, offers, and incentive programs. We establish rules of engagement and outline our goals clearly, which builds the foundation of a healthy, trustworthy partnership. This includes sharing detailed resources with our partners individually and educating them through our Xvantage platform.

We invest heavily in empowering our partners with the necessary knowledge to help them achieve desired outcomes. Additionally, we ensure that our partners’ efforts are recognized, and they are appropriately rewarded for their patronage. All these help us strengthen our bonds with our partners and foster a sense of shared community that works towards achieving collective success. 

NEW TECH ADOPTION
We aspire to empower every stakeholder of the channel ecosystem digitally. We educate and enable our partners with the right set of tools and technologies to augment their digital capabilities. 

The launch of Ingram Micro Xvantage has been a major step in this direction, where we are enabling our partners to learn, build, manage and buy a wide range of technology-led business solutions. Xvantage is an intelligent AI-driven platform that empowers our partners with the data and insights required to make better decisions and achieve a higher level of operational efficiency.

Additionally, we also offer a wide range of Cloud Services to help partners manage and execute large-scale cloud adoption or cloud transformation projects for end customers meticulously. Our expertise in Cloud and partnerships with leading cloud services providers play a pivotal role in helping partners optimize their cloud capabilities and leverage the power of cloud-native technologies more efficiently.