Devesh Rastogi, President- FAIITA
“The government of India has come up with a policy where it set up a National Traders Welfare Board on 19th July of 2023. Though it was the election agenda of the present government, but it has taken shape little late because of Covid situations. Interestingly, the Board has nine Joint Secretaries of the Govt. of India along with the channel fraternity of the IT industry. The entire representation of the IT industry will be there through us. VARINDIA will act as a vehicle through which the entire industry can get across their pain points that need to be addressed and I, being a Board member of this trader's body, will be able to help in this regard. FAIITA is a federation of close to 100 associations from all across the country covering every corner. The main role of FAIITA is to be a synergy with the IT industry and help each and every partner to prosper together with the vendors. So this federation of associations was perceived and constituted 10 years back to fight the menace of online. And that fight continues till date. With the change in the business landscape, we partners have realized that we will also have to change alongside. FAIITA has come up with a new B2C portal which is in direct competition with Amazon and Flipkart, called INDIA IT Mall. The portal is a brainchild of FAIITA and will go live in a fortnight. Every major brand like HP, Dell, Lenovo, ASUS is connected with us through this portal and I would like everyone’s support as a buyer or a seller, to help us in growing this platform.”
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