Vishal Parekh, Marketing Director, Kingston Technology -Â India
“With the country getting active on the global trading platform, we expect the year 2017 to offer more growth opportunities. We have strong plans to cater to the broader customer base, with several newer products in 2017 to add value to our users. In terms of trends, Kingston, being the key player in the DDR4 consumer market, shall continue to grasp more attention when it comes to both, quality and affordability. Flash memory market is also blooming especially with the advent of SSDs, which is a hot market right now. We expect to see a much high adoption over the forecast period. Another worthy mention is about the expected boom in eSports and Gaming market, where performance matters. We have empowered our partners to achieve a higher potential reach and improve customer relations.
Firstly, with the ongoing national campaigns for digitization, India has made a place for itself on the global trade map. We, being the global leaders, understand the specific tech needs of a growing economy and are working with our channel partners to make a difference. We believe in provide the best experience to our customers without any compromise on quality. As of now, Kingston’s vast resources are adequately satisfying the needs in the country and with our expertise in memory & flash markets, we are well equipped to help businesses grow with better systems.
Kingston is ranked as the #1 independent memory module manufacturer in the world with almost 60% market share globally, and we have similar plans for India. Throughout our journey here, we have been focused on nurturing relations with our channel partners and we are committed to do so going forth. With their help, we intend to launch more high quality memory products and will also offer exceptional after-sales service. We are very confident of establishing a stronger foothold in building brand awareness in India.â€
Kingston believes in giving an all-round user experience including quality products and quality after sales service. We have recently appointed RPTech Care Center as our National service partner for faster query redressals. Kingston has always been open not only to constructive ideas from the channel partners, users, media and industry, but also to discussions that can help us improve in all aspects, including customer service. It is a fact that though we are the No.1 memory brand in the world, we are constantly evolving to position & adapt to newer customer needs and specific requirements.â€
