Flytxt encompasses its marketing presence in South Asia

To drive marketing campaigns and deliver personalized offers to subscribers in Afghanistan market, Flytxt has announced its partnership with Etisalat, Afghanistan to deploy its NEON platform.

The NEON platform will enable operators marketing teams to generate incremental revenue, reduce customer churn and enhance customer loyalty by executing micro-segmented campaigns. It will also ensure the marketers to automate and manage the end-to-end marketing workflow right from targeting, sending offers and fulfilment tracking to reporting from a single web interface.
 
Dr Vinod Vasudevan, CEO, Flytxt, said, This deal gives us an opportunity to enter a telecom market with an amazing growth story having penetration now close-to 80% as against few thousands of subscribers a decade back. Market growth brings many challenges and we are happy to partner with Etisalat in their marketing initiatives targeted at revenue growth and customer retention in this highly competitive market.
 
Since our entry, we have brought in many first of its-kind products and services to the people of Afghanistan. While touching upon the benefits of this deal, we hope to enhance customer experience further through contextual marketing leveraging Flytxt’s platform to deliver right offers to our customers at the right time too,” said Yasser Aboul Amayem, Chief Commercial Officer, Etisalat, Afghanistan.

After establishing its presence in the South Asian and African markets, Flytxt is now focussing on growing its presence in South East Asian mobile market.