For ESET, Partners serve as key links between Technology and Local Opportunities

Ajaykumar Joshi
Country Head  India & SAARC
ESET ASIA

By collaborating with technology vendors and investing in R&D, ESET ensures its portfolio evolves with the emerging technology landscape. This approach enables partners to confidently adopt and sell cutting-edge solutions that address complex cybersecurity demands ESET AI Solutions.

Balancing corporate objectives with partner expectations calls for policies that are both clear and adaptable. Flexibility is key—channel programs offer tailored incentives and enablement opportunities to empower partners as market dynamics shift, especially in fast-evolving areas like AI and cloud security. Transparent communication and equitable terms create a trust-based relationship, allowing partners to confidently invest in new technologies alongside corporate goals. This collaborative mindset ensures that growth ambitions align naturally, fostering mutual success across diverse market conditions.

STRENGTHENING PARTNER TRUST & LOYALTY

Trust builds through consistent support and shared success. Dedicated partner teams deliver ongoing training, sales tools, and marketing resources via the ESET Partner Portal, helping partners confidently drive business. Open dialogue encourages partners to shape program evolution, while recognition through awards and incentives fuels motivation. By nurturing transparent collaboration and valuing partner feedback, a sense of community and loyalty flourishes, even in competitive environments.

UNLOCKING NEW MARKETS & OPPORTUNITIES

Partners act as vital connectors between technology and local opportunities. Their deep market insight enables tailored cybersecurity solutions to reach emerging sectors like healthcare, education, IT-ITES and compliance driven BSFI, and manufacturing. Joint sales and marketing efforts expand reach and build customer trust, opening fresh revenue avenues for both partners and the company.

Additionally, robust partner feedback cycles refine product development, ensuring solutions stay aligned with real-world market needs.

ENABLING PARTNERS WITH NEW TECHNOLOGY

Preparing partners for tomorrow’s challenges requires ongoing education and technology access. Comprehensive training programs empower partners with expertise in AI-driven and cloud-native security, equipping them to articulate value to customers convincingly. By collaborating with technology vendors and investing in R&D, the company ensures its portfolio evolves with the tech landscape. This approach enables partners to confidently adopt and sell cutting-edge solutions that address complex cybersecurity demands ESET AI Solutions. We will also aim to host more events in India like the recent ESET Security Days 2025 held in Mumbai.

FUTURE OUTLOOK

Looking ahead, India’s channel ecosystem is evolving to become more integrated, agile, and intelligent. We anticipate deeper specialization among security partners, aligned to vertical needs and outcome-based areas such as compliance, resilience, and threat response. By harnessing the power of AI, automation, and cloud innovation, partners will deliver more resilient, value-driven services that proactively address emerging threats. Enhanced localization, predictive analytics, and collaborative innovation will fuel sustainable growth. Ultimately, the channel community’s success will be defined by continuous learning and adaptability and by empowering partners to navigate India’s rapidly transforming cybersecurity landscape with confidence.