For HPE, partnerships are not just about business expansion but they promote innovation

Amer Warsi 
Director Channel, SMB and Ecosystem - HPE India

The success of HPE’s partner programs is gauged through a combination of financial metrics, partner feedback, customer satisfaction, and the overall growth and health of the partner ecosystem. Additionally, HPE conducts a Total Partner Experience survey every year to provide authentic partner feedback. 

Partners play a critical role for OEMs like us, and they are critical accelerators for business. They form a core entity in the process of bringing to life an organization’s business strategy and helping them reach their end customers. For HPE, these partnerships are not just about business expansion; they also promote innovation and agility. Our partners play a critical role in multiple areas – they help us in geo expansion, and in delivering complex system integration projects to customers which may involve products other than those offered by HPE to complete the solution. 

We tactfully connect our partners with the right HPE business units. We also provide our partners with the necessary tools, processes, and resources to develop and market products that empower their customers and drive business success. 

We also provide our partners access to our cutting-edge technology by allowing product testing and verification on HPE platforms. We offer them access to markets by enabling them to showcase their HPE-based products at HPE events, conferences, and through customized marketing plans. Ultimately, we recognize that successful partnerships are built on access to customers. HPE's existing relationships with many sales prospects offer our partners opportunities to leverage these connections to increase their revenue and market share.  

‘HPE Engage & Grow’ is our platform for incentivizing and rewarding the Partner Sales Representatives for their efforts in selling across the entire HPE portfolio. Apart from rewarding sales achievements, HPE Engage and Grow also provides opportunities for product, solutions, and program training, as well as participation in contests and sweepstakes. It is designed to be an engaging platform that allows partners to earn and redeem points for selling HPE products and staying updated on our offerings.  

Parallelly, our existing HPE Partner Ready Program ensures that our partners are compensated for their efforts across a wide range of HPE offerings. Our recently launched Partner Ready Vantage program further focuses on partners with as-a-service practices and recognizes and develops partner expertise.  

Our top-rated partner program has been lauded by partners and industry analysts for decades as we remain committed to supporting our partners with the best-in-industry innovation.