For Vehere, channel engagement is all about true partnerships

SANJAY BHARDWAJ, 
MD, INDIA AND ASEAN, 
VEHERE

“At Vehere, we recognize that our partners are central to our growth and customer success. Over the last year, we’ve taken deliberate steps to strengthen the channel ecosystem in India. This includes introducing structured partner enablement programs with deeper technical training, sales certifications, and joint go-to-market initiatives. We have also enhanced deal registration and margin protection policies to ensure transparency and profitability for our partners. Beyond this, we are investing in co-marketing campaigns, demand generation activities, and localized support to help partners expand their reach. Our goal is simple: to build a channel ecosystem where partners see Vehere not just as a vendor, but as a trusted growth ally in cybersecurity and intelligence. We don’t just hand over a product brochure and walk away, we work hand-in-hand with our partners on every account, right from opportunity identification to closing deals and supporting deployments.”