Freshworks combining product simplicity with partner-led go-to-market execution

LAURA PADILLA
SENIOR VICE PRESIDENT - CHANNELS & ALLIANCES, FRESHWORKS

“Our channel strategy is a core driver of our enterprise growth. With our partner network, we are able to extend our reach and deliver high-impact digital solutions driven with AI that align directly with the evolving priorities of enterprises. The revamped Freshworks Partner Program gives us the tools to move faster and be more responsive to client needs. With flexible engagement models and stronger co-selling alignment, we can plug directly into enterprise roadmaps and deliver our uncomplicated service software to deliver outcomes that are measurable and scalable.

ENVISIONING AN EVOLVED CHANNEL ECOSYSTEM

Channel partners are no longer just resellers — they are becoming strategic advisors who guide customers through complex digital transformation journeys. As businesses increasingly adopt AI, automation, and modern CX and IT solutions, partners play a critical role in bridging the gap between technology and business outcomes. At Freshworks, we see our partners evolving into value creators — helping customers design smarter workflows, deploy faster, and unlock ROI sooner. Whether it's through cloud optimization, GenAI adoption, or industry-specific solutions, our partners are central to delivering the kind of transformation that’s scalable and sustainable.
Resellers also play a key role in Freshworks’ global expansion across Asia and Latin America, while also deepening penetration in growth markets like North America and Europe. With our partner’s industry expertise, we are helping businesses deliver exceptional customer and employee experiences, no matter where they are located and who they cater to.”