Fujifilm India has announced the launch of its fourth interchangeable lens camera – X-A1. This is the latest addition to the X family which will broaden the appeal of the range to a wider audience. It is positioned as a step-up compact system camera and is aimed at users looking to buy into their first interchangeable lens system camera.
Rohit Pandit, EVP – Sales & Marketing, Fujifilm India, said, With the launch of X-A1, we now have a formidable range of X system cameras. XA1 is priced attractively at Rs.44,999/-. With this price point, we aim to proliferate the X system cameras across the country and give consumers an opportunity to capture high-quality images from this device.
The X-A1 features 16.3-mega pixel APS-C CMOS sensor and EXR Processor II offering high- quality image capture.
With a tilt-able high-definition LCD monitor, built-in flash and Wi-Fi link to transfer photos to smartphones, the FUJIFILM X-A1 has all the features that the consumers will be looking for when venturing into compact system cameras for the first time.
The X-A1's ultra-compact and lightweight body – at just 330 grams, the X-A1 lens is lightweight compared to many interchangeable lens system cameras. It records Full HD video (1920x1080) at 30 frames per second.
With the feel of FUJIFILM X, the FUJIFILM X-A1 is available in three colours: Black, Blue and Red and comes in a kit with XC 16-50mm lens at a price of Rs.44,999/-.
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