FUJIFILM’s EXR-based Compact Cameras bag Awards

FUJIFILM India has bagged two awards for its compact cameras. Better Photography has awarded FUJIFILM’s FinePix F70EXR, the world’s smallest 10x zoom digital camera, the BP Excellence Award for Basic Compact Camera of the Year 2009, while FUJIFILM FinePix S200EXR was declared the Advanced Camera of the Year 2009. 

Kenichi Tanaka, Managing Director, FUJIFILM India, said, “Integration of the revolutionary EXR technology into compact cameras is yet another example of our incessant innovation and technological superiority. We invented the digital cameras and ever since have led the evolution. These awards are a testament of our commitment towards creating unique and exciting products that meet the imaging requirements of today’s customers.” 

Smart Photography, another leading magazine on the photography domain, has conferred EXR with the most innovative technology of the year title. This path-breaking approach to sensor technology models the EXR sensor on the human eye. For the first time, the user can “flex” the behaviour of the sensor according to the scene to be photographed.  When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is captured.  When light is strong but contrast, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. In low light, the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions. Users can also choose to default to HR, DR or SN mode for consistent shooting using one sensor setting whatever the light conditions may be.  

Another exciting feature of the FUJIFILM compact cameras is EXR Auto which takes the guesswork out of setting the camera by doing everything for you.  EXR Auto is essentially a very sophisticated set of program modes.  The camera can automatically detect six different types of scenes – Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognise the scene and not only will optimise focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode, depending on the lighting conditions of the scene.  

Other advanced features that make the FUJIFILM FinePix F70EXR and FUJIFILM FinePix S200EXR an excellent buy are the intelligent flash, high contrast LCD that is viewable even in bright light and at 160-degree angle, dual image stabilisation and face detection with automatic red-eye removal.