Gemalto announced the launch of its LinqUs Yahoo Messenger for SIM solution for access to Yahoo Messenger in Vietnam by Vinaphone. Through Gemalto’s SIM-based Yahoo Messenger solution, Vinaphone will enable its customers to enjoy all the key features offered by the full personal computer version of Yahoo Messenger, regardless of their handset model.
The embedded software application is compatible with 100% of mobile handsets using SMS and without needing a mobile internet connection.Â
Michael Au, Senior Vice-President of Telecommunications at Gemalto Asia said, “Only 34 percent of the 87-million population in Vietnam uses mobile internet today, so our LinqUs Yahoo Messenger for SIM, which doesn’t require subscribers to have a smart phone to enjoy Yahoo Messenger services, comes as a very good solution for Vinaphone to target the segment of non-data phone users. Gemalto’s SIM-based social media solutions play an important role in helping these economies’ operators to reach these subscribers, and provide more value for money offers."
“Worldwide churn rate is higher among pre-paid subscribers and as Vietnam’s 90% of the subscriber base consists of pre-paid accounts, Gemalto’s solution to make Yahoo Messenger available on any handset will help us strengthen customer loyalty. With the rising popularity of social networking in Vietnam, this is a key solution for us to grow our revenue stream.” said Nguyen Hoang Hai, Manager of Business Department, Value Added Service Center, Vinaphone.
LinqUs Yahoo Messenger for SIM offers key social messaging features including direct pop-up notification of incoming messages, offline message reception, multiple simultaneous chats in three different languages and easy contact management.
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