Genpact to buy eCommerce agency - Something Digital
Genpact announced the expansion of its experience business, Rightpoint, with the acquisition of Something Digital. The addition of Something Digital’s deep commerce expertise to Rightpoint’s customer experience leadership, will further enable the company’s ability to drive experience-led transformation at scale for clients across industries.
This announcement furthers Genpact’s strategy to fuse experience and process innovation to help clients drive end-to-end digital transformation and win in the growing experience economy. Genpact’s acquisition of Rightpoint in 2019, which consolidated its TandemSeven experience business into the Rightpoint brand, created an industry-leading experience firm. The addition of Something Digital expands on that expertise, enabling true end-to-end digital commerce that puts customer experience at the center.
With consumer commerce spending increasing 44.5% year over year, digital commerce has quickly and radically shifted from being one element of a multi-channel strategy to a primary business for many across retail, consumer packaged goods (CPG), and manufacturing. In this environment, having an agile, experience-centered digital commerce business has become table stakes for survival for clients around the world.
“The shift from offline to online is impacting companies across every industry in a variety of ways, large and small,” said Katie Stein, Chief Strategy Officer and Global Business Leader, Enterprise Services, at Genpact. “Bringing together Rightpoint’s tremendous experience expertise, with Something Digital’s commerce resources creates a step change in our ability to help clients connect their enterprise front to back to finally be able to solve for experience-led, end-to-end digital commerce.”
As part of Rightpoint, Something Digital’s capabilities will prove critical to future business success as its strategists, engineers, designers, and leaders continue to focus on and provide B2B and B2C companies with experience-driven creative and digital commerce solutions.
“Something Digital and Rightpoint share a commitment to creating the best commerce experiences possible. Bringing our teams together will increase our collective ability to design winning solutions that drive revenue growth for our clients,” said Greg Steinberg, Principal and Founder of Something Digital. “We look forward to bringing clients the benefits of our expanded capabilities.”
Through this acquisition, Rightpoint will join several of the largest companies in the world in leveraging the broad feature set of Magento Commerce, which powers Adobe Commerce Cloud. Something Digital will bring its extensive Adobe capabilities to Rightpoint’s existing commerce team, making Rightpoint a Gold-level Adobe Solution Partner. Gold partners are a select group of regional companies that have earned a higher designation in a particular Adobe geographic area. Gold partners develop specialized Adobe practices across multiple Adobe Experience Cloud solutions.
Something Digital is located in New York and has more than 20 years of experience in successfully driving commerce, digital marketing, user experience, and design solutions for clients.
INTERVIEWS
TOP VIDEOS
SECURITY
SOFTWARE
SignDesk & Microsoft to drive the next phase of document automation
SignDesk has announced its partnership with Microsoft & G7 CR Technologies to augment...
SAP extends partnership with Red Hat
SAP and Red Hat announced an expanded partnership to significantly increase SAP’s us...
TurboHire marks its availability in the Microsoft Azure Marketplace
TurboHire has announced its availability in the Microsoft Azure Marketplace. TurboHire&rsq...
START - UP
PERIPHERALS
INDUSTRY EVENTS
OITF 2023 lays stress on how the Digital Workplace trends are getting redefined
Technology is an enabler. It provides the means to create and make a difference, which ult...
Hikvision showcases Problem-Solving Retail Security Solutions in National Retail Federation Show
Hikvision is excited to attend the National Retail Federation’s NRF 2023 Retail Show...
Canalys Forums 2023 coming to Bangkok, Barcelona and Palm Springs
Canalys has announced the dates and locations for its 2023 forums, with the global analyst...
SIITF 2022: Digital transformation is creating opportunities for innovation across industries
Consumer preferences continue to change, straining already tight margins and stranding com...
E- COMMERCE
