World's largest stock images provider, Getty Images, has been charging licensing fees to those who used its extensive collection of photos. However, this has changed now.
Getty Images has launched Embed tool thereby making it possible to use its content free for non-commercial users. However, it comes with a rider: you have to use the new Getty Images embed feature to upload the image to your website, or social media.
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The move which has been described by seems to be right step in the right direction as its images were being abundantly used without proper licensing by simple right click on the photos action.
Under this initiative, Getty Images, acquired for $3.3bn by Carlyle in 2012, is making over 35 million images free to the users. The pictures will not be watermarked. They are, however, not to be used for commercial purposes.
According to British Journal of Photography ( BJP) the move “has single-handedly redefined the entire stock photography market.”
