GIGABYTE Technology India has charted out fresh marketing objectives for H2 2010. The company's strategy includes adding more partners, increasing channel penetration and spread in the upcountry market, sustaining growth in established markets, strengthening post-sales infrastructure for its partners and customers. The company's product-wise focus will be on CORE-I and 6-CORE segments from Intel and AMD.
Rajan Sharma, GM, GIGABYTE Technology India, said, "Our channel strategy is based on a very basic fundamental. Our partners and customers need good quality products, good pre- and post-sales support and encouraging ROI. This is what we strive to offer our channel partners across India, quality products through the best supply chain, incentive programmes to ensure ROI, trainings and product knowledge to work as consultants to customers."
GIGABYTE has been actively involved in promoting its products among channel partners and customers. The company is focussing on promoting its products' No. 1 attributes among its partners and organizing technical trainings on the same. The company has been targeting the DIY market and this year its main focus is on the educational vertical. Several seminars have been held in various technical colleges to educate and train students on system building.
