Godrej Agrovet (GAVL) has successfully implemented SAP software, achieving operational efficiency through centralization of data across a regional network of more than 10,000 rural distributors, 18,000 farmers and 1,900 employees. With business software from SAP, the agribusiness leader is able to provide its entire ecosystem with real-time information through SMS and e-mail alerts.
As part of the implementation, the enterprise resource planning (ERP) application SAP ERP has been integrated with a farm management system through which farmers in the oil-palm plantation business are provided a radio-frequency identification (RFID) card that contains all the key details about the soil, produce, history of the land ownership and personal details, yields, fertilizers used as well as the details of fruits supplied to GAVL. Placing farmers at the centre of the innovation, the transition to a centralized set-up has benefited the entire farmer ecosystem, including suppliers and customers.
"Customers are continuously exploring technologies to help them reach out to remote sections of the society," said Suprakash Chaudhuri, Vice-President, Enterprise Sales, SAP Indian subcontinent. "By helping improve economics across the entire agricultural segment and enabling farmers to access new markets in the country, the SAP deployment at Godrej Agrovet underscores the business value and transformative power of SAP software to make our customers and the world run better."
