Google has introduced Women Entrepreneurs on the Web (WEOW) program in India, as a targeted business diversity program for women entrepreneurs.
The program is believed to increase the reach of technology with this community and with the large number of women entrepreneurs in India made it a natural decision for the company to pilot this initiative here.
The program is claimed to be a 5 circle approach designed to cater to women entrepreneurs with varied degrees of online presence and expertise. The program is supposed to start with building an online presence and moves towards collaborating effectively, connecting with customers, promoting their organisations to then tracking and optimising their online presence.
