Google is rolling out a new global feature on both desktop and mobile that gives users more control over search results by allowing them to hide sponsored links.
In the updated layout, all paid listings are now grouped under a single, bold label: "Sponsored results."
A "Hide sponsored results" button appears at the end of this grouped ad section. Tapping it instantly collapses the entire block, letting users focus solely on the organic (unpaid) search links. The sponsored block remains hidden for that particular search query but reappears on the next one.
Google states the change is intended to make navigation easier by clearly distinguishing paid content and reducing clutter.
However, critics point out that the "Hide" button is positioned only after users have scrolled through the ads, meaning exposure to the sponsored content is still enforced before it can be dismissed.
This update represents Google's attempt to strike a balance between user transparency and maintaining its core advertising revenue.
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